Social media have been subjected to an authentic boom with growing users in the last monthe. They are becoming a part of the daily lives of people, companies and organizations in the same way that other media have done in the past (radio, TV, mobiles, etc). Here are some suggestions to help you enjoy your experience with these tools.

- Be unique, different, extraordinary. Only in this manner will you be able to stand out among millions of other options.

- Be yourself don´t make the mistake of trying to be someone else, sooner or later you will get bored and stop functioning

- Be a resource for others. Become useful to the community you live in.

- Produce and share original content which can interest your audience.

- Ask Questions

- Respond to doubts or questions about others.

- Be controversial. Create debate which is fundamental to capture interest in any spectacle and this applies to social media.

- Avoid being one in a crowd.

- Avoid offending other users.

- Do not waste time in absurd discussion or paying to much attention who only seek to create problems for their own entertainment.

- Listen and follow significant users in the community.

- Create new connections everyday, at least one.

- The aim is to make relations before attempting to sell a product.

- Be generous, share and try to give more than you receive.

- Take care of your images and photographs. Offer an attractive and relaxed image. Avoid forced smiles and unnatural poses.

- Think always about the community were you wish to direct a message and do it only if you are sure you are supplying something of value.

-Always reply to comments and show those who have bothered to send you a message that they have captured your interest and their message hasn´t fallen on dead ears.

- use the adequate tools for each type of message.

- Don´t pay to much attention to casual comments. Be yourself, investigate, if you make mistakes learn and enjoy yourself.

We live in an evolving world where everything is in constant change, improving and transforming. We have to learn to enjoy this transformation.

These circumstances occurred because things were not being done properly. This brings about the self criticism of the affected areas and at this moment in time when humanity is evolving at a faster rate.

Politicians and top executives in multinationals interact with the man in the street. This was unthinkable a few months ago (without going much further) and it now looks as it will not come to an end in the next few years. People are now more important and have better opportunities than ever before. Certain users of social networks are acquiring vital importance thanks to the expertise of these channels. This is extremely valued knowadays and this is logical since they have to operate efficiently to reach so many people and create interest.

People only read what they are really interested in. The internet makes everything available immediately and for free which indicates to our leaders that if they wish to attract attention, if they want their messages to reach the maximum number of people possible, they should transmit their message with transparency, passion and conviction . We are no longer forced to swallow speeches because there is nothing better.

In these times it is impossible to "buy attention" through pulling out checkbooks to obtain primetime spots or full pages of advertising camouflaged as articles. People are cleverer today. The Darwinian theory of natural selection has meant that after decades of unkept promises, lies, unjust wars, covert interests and similar practices humanity has evolved, is a little less incredulous and is even prepared to form its own opinion. To all this we have to add the arrival of the major communications medium created by humankind which means the whole world can access in real time whatever data is required.

The key word for the next years will be transparency. The golden times of manipulation of information are left behind and we now see more human representatives, with their virtues and defects. We will know more about their actions and repurcussions but, above all, we will form part of this process.

This is what the leaders of the future will be like, exceptional people capable of communicating with transparency but above all with the capacity to listen, to connect with others and promote a more prosperous society and a better world.

Bright Ideas For Dark Times.The Guardian explains why now is the time for creative thinking and inovation. We agree "In tough times, it's the brightest ideas that get noticed."